One Way launches line of cross country skis and boots in 2012

Fri, Mar  11, 2011 - By One Way

From the season 2012 ONE WAY will offer a full product range in Cross-Country skis and Cross-Country boots. The product range includes high performance racing skis for World Cup and ski marathon elite skier.

In addition ONE WAY will offer new ski and boot concepts for young and modern Cross-Country enthusiasts. The Cross Country sport has developed in the last 2 years very positive towards a younger image. The market and the retailer with their new consumers demand new and fresh concepts for skies and boots.

Finland has a strong history in building Cross Country skis. ONE WAY will follow the tradition building a new Scandinavian Cross Country ski brand for the modern consumer in the popular Cross-Country skiing sport.

ONE WAY has signed today a partnership with SALOMON using the SNS binding systems for all their products. The Salomon SNS system is in many countries one of the most popular and technically advanced connection between ski and boot.

Both companies are sharing a partnership and interest in developing the image of cross country sports for young and modern consumer but as well building cooperation in new technologies.

ONE WAY Sport OY Chairman of the Board Lasse Korppi: “Adding the cross country skies and boots ONE WAY will be the most complete and exciting product offer in Nordic Sports World wide, textiles-footwear-eyewear-poles-roller ski- Nordic walking- accessories”