One Way purchases Nordic Trade Developments

Fri, Oct  29, 2010 - By Mike Muha

Finnish company One Way Sport OY has purchased the Swedish Distribution company Nordic Trade Development Group AB.

Nordic Trade Development Group AB is one of the fastest growing distribution company in Sweden with a strong brand and product portfolio that includes

• ONE WAY
• Rossignol
• Sportful
• START
• Fuse
• Sealskinz
• HAD
• TITAB
• Rudy Project

The company has developed to one of the leading supplier in Nordic Sports during the last few years.The acquisition is part of the One Way strategy in Nordic Sports developing the business towards Nordic Sports footwear and Nordic technical wear.

The organization of Nordic Trade will continue unchanged, wiht part-owner Fredrik Heikki continuing as managing director for the Swedish operation.

ONE WAY Sport OY is the exclusive partner of many Swedish cross country racers as Anders Södergren, Daniel Tynell, Anna Haag, Johan Olsson and many others.