Swix Sport to become Swenor roller ski distributor

Wed, Jul  28, 2010 - By Swix Sports

Wilmington, MA (July 27, 2010) Swix Sport USA, the world leader in ski and snowboard accessories has entered into a long-term distribution agreement with Sport Import AS of Norway to become the exclusive distributor of Swenor brand roller skis and accessories for the U.S. market. Like Swix, Swenor will also be a supplier to the U.S. Ski Team.

“The Swenor category will further assist us in accomplishing our “strategic goal” of becoming the premier snow sport accessory supplier in the industry.” said Steven Poulin, President and CEO of Swix Sport USA.

Launching in late August, www.swenorsports.com will be the United States online homepage for Swenor roller skis and accessories. The website will include product information, athlete and team support, news, dealer lists and available online shopping.

Swenor has been named an Official Supplier of the U.S. Ski Team allowing Swix to provide superior dryland training equipment for U.S. athletes. Soon fans will see America’s premier Nordic athletes on Swenor brand roller skis.

"Roller skiing makes up a large percentage of the summer training for the athletes, so having access to a top quality brand of skis and quality wheels is critical," said U.S. Ski Team Nordic Director John Farra, a two-time Olympic cross country skier. "Swenor has long been a top quality training product and Swix is a longstanding and trusted partner. It's an important opportunity for our athletes as they prepare for the season."

Until the late August launch of www.swenorsports.com, skiers and retailers can visit swenor.net to learn about Swenor.

To contact Swenor please email: [email protected]