Briko-Maplus names John Dyste as U.S. Nordic Manager

Mon, Jul  20, 2009 - By Rick Weissenborn

Calgary, AB (July 16, 2009) -- Innovation Inc., North American distributor of Italian ski wax company Briko-Maplus has named John Dyste as U.S. Nordic Manager, providing wax and technical services to elite cross country teams and athletes, according to company President Rick Weissenborn.

“We view building a strong Nordic racing service as critical to the success of Briko-Maplus Ski Wax as we roll out our new brand.” said Weissenborn. “We’re pleased to welcome John with the perspective and wealth of experience he brings to our team.”

John Dyste’s background includes the past six years as U.S. Nordic Manager for Holmenkol and prior posts as sales representative for Yoko, Uvex and Reynolds along with more than sixteen years Nordic coaching experience.

“I am very excited to be given the opportunity to work with such a rising star in the Ski Industry; Briko-Maplus is a highly innovative company that has quickly gained a reputation for developing superior waxes and ski products.” said Dyste.

“Having John as our liaison with the Nordic racing community reinforces our dedication to racing both worldwide and here in the U.S.” said Weissenborn.

Briko-Maplus is best known in Italy for superior Nordic and Alpine racing wax and is quickly gaining recognition in the United States as a leading producer of competition wax products. In addition, Briko-Maplus is an official supplier of wax and roller skis to the U.S. Ski Team. Maplus started producing ski wax in 1997 with the exclusive support of the Chemical Industrial Institute of Padua University and Prof. Gian Paolo Gambaretto, one of the world’s authoritative experts on fluorine chemistry. The company’s groundbreaking scientific research over the past 13 years, now combined with Briko’s 25 years of experience producing wax preferred by World Cup servicemen has formulated a new line of wax and accessories that represent the best Italian technology available in racing and recreational winter sports.