Launch of FIS SnowKidz Award and website

Fri, May  29, 2009 - By FIS

The brand of the ‘Bring Children to the Snow' campaign is ready for primetime: Come and meet the FIS SnowKidz. The FIS SnowKidz are easily approachable super heroes who take care of children and youngsters anywhere in the snow, all around the world. The positive side effect of these super heroes is that they're not only great for identification and motivation but can also help reduce fears, anxieties or obstacles in children's minds connected with snow or snow activities. The SnowKidz are the figures to help reach the campaign's real targets, children aged 4-14, and their parents. To find out more about them, visit the campaign web site at www.fis-snowkidz.com

To recognize and promote the best examples of bringing children to the snow in varying national circumstances, FIS has launched a new award under the campaign: the FIS SnowKidz award. The FIS Member National Ski Associations (full and associate members) are invited to submit their projects to compete for the first award for the best examples of bringing children to the snow to be granted at the 47th International Ski Congress in Antalya (TUR) in 2010. The submissions are due by 31st January 2010. The award will be presented every second year during the International Ski Congress. For more information, click here.

For those participating in the FIS Calendar Conference in Dubrovnik (CRO) this week, there is a FIS SnowKidz information desk at the venue to answer any questions. Alternatively please send an e-mail to snowkidz[at]fisski.com.