FIS and Polar Electro Oy, the pioneer and leader of heart rate training systems, announced a new cooperation whereby Polar will become an official “FIS Partner” and the “FIS Official Timing Partner for Cross-Country and Nordic Combined World Cups.” The agreement is effective immediately and will cover all events within these FIS disciplines during the 2007/2008 season.
Under the agreement, Polar will bring its long-term experience in heart rate monitoring and exercise physiology to FIS Cross-Country Skiing and Nordic Combined World Cups in order to develop the understanding and interest in these disciplines. Specifically, the two partners will work together to collect and distribute athlete specific performance data to the TV audiences in a simple and easy to understand format.
“We are pleased to cooperate with Polar that has established itself as one of the leading providers of advanced training tools for the Cross-Country and Nordic Combined athletes world-wide,” said FIS President Gian Franco Kasper. “FIS is always striving to find ways to better present our sports and enhance the value to our TV viewers. The inclusion of interesting details provided in a user-friendly manner helps the audiences better understand the sport overall and especially the developments in a particular race.”