PARK CITY, UT (July 24, 2012) – The U.S. Ski and Snowboard Association (USSA) announced an official multi-year partnership with SNAP Infusion SUPERCANDY®, the first-to-market, Naturally Designed SUPERCANDY®. SNAP Infusion is a sports nutrition brand that delivers quick and delicious products for the active lifestyle.
As a U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing partner, SNAP Infusion will be providing nutritious SUPERCANDY® for the professional alpine, freestyle, nordic, freeskiing, and snowboarding sports athletes as well as the everyday fans.
The partnership will entail a number of aspects in accordance with the USSA such as event sponsorship for SNAP Infusion in national ski and snowboarding competitions at the International Ski Federation (FIS) World Cup competitions; including the Sprint U.S. Grand Prix, Lake Placid Freestyle Cup and the Nature Valley U.S. Alpine Championships. SNAP Infusion will also provide a display booth at each Expo Village location, along with branding assets.
“Snap Infusion Supercandy is an important new partner for our Teams that brings a unique opportunity for both parties," said USSA Chief Marketing Officer, Michael Jaquet. "It's always great to add a new Partner to the USSA family and with visibility in retail at the natural foods marketplace, the Teams will be accessible to a category of consumers who are like-minded about their health and fitness and aware of the importance of that in sport."
Based in New England, all SNAP Infusion products are made in the United States; with the five varieties of SUPERCANDY® providing functional benefits, ensuring healthy snacking for the active individual.
“We are thrilled to announce our partnership with the USSA and continuing to support men and women’s fitness and athletics by providing great tasting nutritional SUPERCANDY®,” says Eric Stoll, President and Founder of SNAP Infusion. “As a team, we have opened the door to many groundbreaking opportunities that we look forward to pursuing in the near future.”
As a former freestyle skier and athlete himself, Stoll found the USSA to perfectly align with SNAP Infusion’s concept, vision and future endeavors.