Nordic Ski Racer - cross country ski racing    
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Why Advertise on
Site Overview


In the last year:
1.5 million visitors
6.1 million page views

Online since November of 2001, delivers a combination of unique and third-party content. Although some of the race and trail content focus on Michigan and the surrounding states, much of the content is of interest to skiers everywhere. In fact, select content has been republished by permission in the "The Master Skier" magazine and AXCS "XC Ski Digest".

Michigan Cup Race Series: is home to the Michigan Cup, an annual series of 20 or more cross country ski races. All news, rules, and results from the Michigan Cup appear exclusively on

Racing Tips, Stories, and Results: provides race entry forms, registration links, weather forecasts, breaking news, results, racer stories and photos. The site also provide unique tips to the average racer.

Racer Diary: The day-to-day training log and diary of Mike Muha describes the juggling of work, family, training and racing of a typical master skier.

Training: Tips, techniques and advice on how to train and compete at higher level. Because sponsors training clinics and skier video analysis sessions with leading coaches, we report on cutting edge technique and training.

Photo Galleries: The site has an extensive and growing collection of images from races, rollerskiing, and dryland training.

Trails and Trail Conditions: A comprehensive list a trails in Michigan and the surrounding area, trail reviews, plus skier reports of trail conditions. Skiers can search for trails by city, name, or type of grooming (classic or skating).

Rollerskiing: The most comprehensive set of rollerski reviews in the US, plus extensive coverage of rollerskiing including where to rollerski, rollerski trail reviews, and rollerski tips.

Gear Reviews and Tips: Reviews of ski and rollerski equipment, books, and training materials, waxing tips, industry news, plus do-it-yourself projects like building a roller board.

Comprehensive Calendar: The most complete list of cross country ski events of interest to Great Lake skiers, including races, tours, training sessions, training camps and clinics, and meetings. 

NordicSkiRacer Forum: Have a question about an upcoming event? Curious about new gear on the market? Have a training or technique question? Need to sell some equipment? This is the online forum cross country skiers go to to talk shop.

Customer Reach

Here's site traffic for the trailing 12-month period: 

Month Page Views Unique
2010 May 353,381 101,488
Jun 306,264 98,069
Jul 248,526 104,217
 Aug 354,482 99,562
Sep 360,052 96,935
Oct 422,002 108,679
Nov 506,960 123,924
Dec 633,995 148,480
2011 Jan 878,436 177,724
Feb 714,396 168,376
Mar 687,913 153,591
Apr 614,262 129,111
Total   6,080,669        1,510,156

The audience does more than just ski. They rollerski, run, bike, paddle, hike, strength train, camp, travel - this is an active group of people!

Ad Specifications


Four ad sizes
for different budgets
and needs

Three different options available to meet different budget and needs: Page Sponsor, Masthead Page Banner, Large Side Button, and Small Side Button:

Page Sponser Zone:
Exceptional exposure

300 x 100

Large sidebar button
Appear on all content pages

The latest sponsor news in 300 x 200 area:

  • A 300x300 pixel area that may be customized to suit needs.
  • Area in contrasting color to standout on page.
  • Combination of image, text, and/or updatable multiple links.
  • Appears on all content pages.
  • Ad may be changed at any time.
  • In the example above:
    • A 300x100 ad appears at top of area.
    • Three links to sponsor new on sponsor site appear below.
    • Any other customization allowed.

Masthead Page Banner:
Maximum exposure

468 x 60
Masthead page banner
Appears on every page in site

Your targeted text goes here - up to 120 characters!

  • Appear on the top of each and every page on the web site.
  • Up to 120 characters of text may appear under the banner.
  • Text or banner may be changed at anytime upon request.
  • Rotated upon page refresh.

Large Sidebar Button:
Medium exposure

200 x 100
Large sidebar button
Appear on home page
and major section pages

  • Large sidebar buttons appear on home page.
  • Large sidebar buttons also appear on all major section pages.
  • Ad button may be changed at anytime upon request.
  • Rotated upon page refresh.

Small Sidebar Button:
Value Exposure

200 x 50
Small sidebar button
Appears on home page

  • Small sidebar buttons appears on the home page.
  • Ad button may be changed at anytime upon request.
  • Rotated upon page refresh.

Comparison of Ad Options


Appears on...

Position Home
All pages
of web site

Page Sponsor Zone - - - Yes
Masthead Page Banner Yes Yes Yes Yes
Right Sidebar, Large Yes Yes - -
Right Sidebar, Small Yes - - -

General Specifications for All Ads

  • File Size: 30 Kb and preferable smaller. Why? Larger images take longer for your customer download.
  • Media Format: GIF, JPG, PNG
  • Animation/Looping: Allowed. We recommend no more than 4 looping frames on animated GIFs. No persistent rapid strobing animation.
  • Pop Unders / Overs: Not allowed.
Ad Rates


Pricing you can
grow with

A variety of pricing options available to meet your needs or budget constraints:

Position Ad size

Page Sponsor Zone 300 x 300 $900 $500 $300
Masthead Page Banner 468 x 60 $540 $300 $165
Large Sidebar 200 x 100 $300 $165 $90
Small Sidebar 200 x 50 $165 $90 $60

Two options for payment (click on the links for additional details):

Send ads (and in the case of the masthead banner, the text to run below the banner) to

Solution Graphics Official PayPal Seal