Nordic Ski Racer - cross country ski racing    
 
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Why Advertise on NordicSkiRacer.com?
 
Site Overview
 

 

In the last year:
1.1 million visitors
3.7 million page views

Online since November of 2001, NordicSkiRacer.com delivers a combination of unique and third-party content. Although some of the race and trail content focus on Michigan and the surrounding states, much of the content is of interest to skiers everywhere. In fact, select content has been republished by permission in the "The Master Skier" magazine and AXCS "XC Ski Digest".

Michigan Cup Race Series: NordicSkiRacer.com is home to the Michigan Cup, an annual series of 20 or more cross country ski races. All news, rules, and results from the Michigan Cup appear exclusively on NordicSkiRacer.com.

Racing Tips, Stories, and Results: NordicSkiRacer.com provides race entry forms, registration links, weather forecasts, breaking news, results, racer stories and photos. The site also provide unique tips to the average racer.

Racer Diary: The day-to-day training log and diary of Mike Muha describes the juggling of work, family, training and racing of a typical master skier.

Training: Tips, techniques and advice on how to train and compete at higher level. Because NordicSkiRacer.com sponsors training clinics and skier video analysis sessions with leading coaches, we report on cutting edge technique and training.

Photo Galleries: The site has an extensive and growing collection of images from races, rollerskiing, and dryland training.

Trails and Trail Conditions: A comprehensive list a trails in Michigan and the surrounding area, trail reviews, plus skier reports of trail conditions. Skiers can search for trails by city, name, or type of grooming (classic or skating).

Rollerskiing: The most comprehensive set of rollerski reviews in the US, plus extensive coverage of rollerskiing including where to rollerski, rollerski trail reviews, and rollerski tips.

Gear Reviews and Tips: Reviews of ski and rollerski equipment, books, and training materials, waxing tips, industry news, plus do-it-yourself projects like building a roller board.

Comprehensive Calendar: The most complete list of cross country ski events of interest to Great Lake skiers, including races, tours, training sessions, training camps and clinics, and meetings. 

NordicSkiRacer Forum: Have a question about an upcoming event? Curious about new gear on the market? Have a training or technique question? Need to sell some equipment? This is the online forum cross country skiers go to to talk shop.
 

Customer Reach
 

Here's NordicSkiRacer.com site traffic for the trailing 12-month period: 

Month Page Views Unique
Visitors
2007 Oct248,387 77,845
Nov277,51086,251
Dec378,637 108,009
2008 Jan454,393 117,142
Feb405,438 101,931
Mar427,422 116,458
Apr282,836 104,616
May298,38399,295
Jun265,85576,134
Jul240,15478,247
Aug252,86277,038
2008 Sep248,526 81,940
Total3,780,403 1,124,906

The NordicSkiRacer.com audience does more than just ski. They rollerski, run, bike, paddle, hike, strength train, camp, travel - this is an active group of people!

Ad Specifications
 

 

Options:
Three ad sizes
for different budgets
and needs

Three different options available to meet different budget and needs: Masthead Page Banner, Large Side Button, and Small Side Button:

Masthead Page Banner:
Maximum exposure

468 x 60
Masthead page banner
Appears on every page in site

Your targeted text goes here - up to 120 characters!

  • Appear on the top of each and every page on the web site.
  • Up to 120 characters of text may appear under the banner.
  • Text or banner may be changed at anytime upon request.
  • Rotated upon page refresh.

Large Sidebar Button:
Medium exposure

200 x 100
Large sidebar button
Appear on home page
and major section pages

  • Large sidebar buttons appear on home page.
  • Large sidebar buttons also appear on all major section pages.
  • Ad button may be changed at anytime upon request.
  • Rotated upon page refresh.

Small Sidebar Button:
Value Exposure

200 x 50
Small sidebar button
Appears on home page

  • Small sidebar buttons appears on the home page.
  • Ad button may be changed at anytime upon request.
  • Rotated upon page refresh.

Comparison of Ad Options

 
 

Appears on...

Position Home
page
Major
section
pages
All pages
of web site

Masthead Page Banner Yes Yes Yes
Right Sidebar, Large Yes Yes -
Right Sidebar, Small Yes - -

General Specifications for All Ads

  • File Size: 30 Kb and preferable smaller. Why? Larger images take longer for your customer download.
  • Media Format: GIF, JPG, PNG
  • Animation/Looping: Allowed. We recommend no more than 4 looping frames on animated GIFs. No persistent rapid strobing animation.
  • Pop Unders / Overs: Not allowed.
Ad Rates
 

 

Budgets:
Pricing you can
grow with

A variety of pricing options available to meet your needs or budget constraints:

 
Position Ad size
(pixels)
1
Year
6
Months
3
Months

Masthead Page Banner 468 x 60 $540 $300 $165
Large Sidebar 200 x 100 $300 $165 $90
Small Sidebar 200 x 50 $165 $90 $60

Two options for payment (click on the links for additional details):

Send ads (and in the case of the masthead banner, the text to run below the banner) to Mike.Muha@NordicSkiRacer.com.

 
Solution Graphics Official PayPal Seal
Event Sponsorship
 

NordicSkiRacer.com periodically organizes special events including training and technique camps with notable coaches. Sponsors of these events receive home page logo placement as well as advertising in all pre-event promotion, all post-event articles, and any photo galleries or videos produced from the event.

Recently sponsored events include two-day training camps with J.D. Downing, with Sten Fjeldhiem and Jenny Ryan, and with Yuriy Gusev of CXC Skiing.

If you're interested in sponsoring some future event, let us know: send an e-mail to Mike.Muha@NordicSkiRacer.com and we'll contact you.

Team Sponsorship
  Team NordicSkiRacer.com: NordicSkiRacer.com sponsors it's own team. In its three years of existence, Team NordicSkiRacer has already won the Michigan Cup team trophy once and was the inaugural winner of the Brumbaugh Cup!

Team members run the gambit from overall winners to struggling racers, and everything in between. One thing every team member shares is a sense of fun, fair play, and the promotion of the sport of cross country skiing.

Please contact Mike.Muha@NordicSkiRacer.com for sponsorship opportunities.