Marketing hype...but if someone gave me a pair, I'd call them my friend - Editor.
ONE WAY, the Authentic Nordic Sports Brand from Finland, has been in the last years probably the trend provider No 1 in Nordic Sports. The young and very modern company has created new ways of marketing and surprised with new standards in cross country products.
Today ONE WAY has launched the new premium innovation in cross country racing poles; the new DIAMOND STORM 10MAX “extra hot”.
ONE WAY racing poles have been famous for the exclusive swing performance and lightness. Today the R&D department developed a new generation of stiffness and strength for the shafts with an exclusive Titanium coating in the centre of the carbon shaft.
By improving the stiffness and strength of the shaft the unique weight of only 57g/m hasn’t changed and the swing performance is still a benchmark in cross country racing. The shaft is built with 4 different kinds of High Modulus Diamond carbon fabrics and a unique layer construction with more than 11 different layers. The new ONE WAY Diamond Strom 10MAX “extra hot” is today probably the hottest cross country pole in the skiing scene? A new developed 3D-shaped RABBIT strap and the extra light FLASH basket ( 8 g only) are the extras of the new carbon highlight.
The new pole has already been introduced to the best athletes and will be available in the selected stores latest during summer 2010.
ONE WAY is the exclusive pole partner of many World Cup, Biathlon and ski marathon athletes, like Kristin Steira Störmer, Vincent Vittoz, Pietro Piller Cottrer, Virpi Kuitunen, Aino Kaisa Saarinen, Petra Majdic, Odd Björn Hjelmeset, Tobias Angerer, …